Название: UX Skills for Business Strategy: Articulating Impact for Product, User, and Business OutcomesАвтор: Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
Издательство: O’Reilly Media, Inc.
Год: 2026
Страниц: 516
Язык: английский
Формат: pdf (true)
Размер: 50.6 MB
Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line. Whether you are a UX pro or not, junior, senior, or leader in your career, we want you to continue creating and iterating on UX tools, methods, and approaches so that we continue to see user-centered values reflected in the products and services we use every day. No matter what your role is, if you need to solve problems that involve how people use experiences, this book is here to help you. If you’re a UX pro or are someone who manages UX work, this book is for you too. Whether your organization calls it UX, PD, CX, XD, IA, HCI, HCD, or something else, we wrote this book to help you create, enter, staff, lead, collaborate with, and make decisions about a user-centered design practice.
