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Название: Внутреннее предпринимательство. Как задействовать потенциал сотрудников для развития бизнеса
Автор: Андрей Батрименко
Издательство: Олимп-Бизнес
Год: 2023
Формат: pdf, epub
Страниц: 383
Размер: 10.5 MB
Язык: русский

Внутреннее предпринимательство – инструмент, позволяющий крупным компаниям развиваться и адаптироваться к условиям постоянно меняющегося мира. Предприимчивые сотрудники – недооцененный бизнес-актив, способный создавать новые продукты, тестировать передовые бизнес-модели или внедрять инновации...

Название: Digital Marketing: Strategy, Implementation and Practice, 5-7 editions
Автор: Dave Chaffey, Fiona Ellis-Chadwick
Издательство: Pearson
Год: 2012 / 2016 / 2019
Формат: pdf/epub
Страниц: 721 / 729 / 1100
Размер: 381,2 Мб
Язык: английский

Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Название: A Monetary History of the United States, 1867-1960
Автор: Milton Friedman, Anna Jacobson Schwartz
Издательство: Princeton University Press
Год: 1993
Формат: pdf/djvu
Страниц: 891
Размер: 26,6 Мб
Язык: английский

From Nobel Prize–winning economist Milton Friedman and his celebrated colleague Anna Jacobson Schwartz, one of the most important economics books of the twentieth century—the landmark work that rewrote the story of the Great Depression and the understanding of monetary policy
Milton Friedman and Anna Jacobson Schwartz’s A Monetary History of the United States, 1867–1960 is one of the most influential economics books of the twentieth century. A landmark achievement, it marshaled massive historical data and sharp analytics to argue that monetary policy—steady control of the money supply—matters profoundly in the management of the nation’s economy, especially in navigating serious economic fluctuations.
One of the book’s most important chapters, “The Great Contraction, 1929–33” addressed the central economic event of the twentieth century, the Great Depression. Friedman and Schwartz argued that the Federal Reserve could have stemmed the severity of the Depression, but failed to exercise its role of managing the monetary system and countering banking panics. The book served as a clarion call to the monetarist school of thought by emphasizing the importance of the money supply in the functioning of the economy—an idea that has come to shape the actions of central banks worldwide.

Название: Valuation of Companies in Emerging Markets: A Practical Approach
Автор: Luis E. Pereiro
Издательство: Wiley
Год: 2002
Формат: pdf
Страниц: 531
Размер: 10,3 Мб
Язык: английский

A comprehensive guide focusing on the valuation issues for emerging markets.
Valuation of Companies in Emerging Economies takes a practical, step-by-step approach to valuing both public and closely held companies in emerging economies for merger or acquisition purposes. These extremely volatile markets present their own special set of challenges, which often differ from country to country. The author provides real world, best valuation practices in both developed and emerging markets and offers links to relevant Internet resources to provide CEOs, CFOs, venture capitalists, and financial analysts with the information they need to accurately value companies around the world.
Luis E. Pereiro (Buenos Aires, Argentina) is a consultant who has steered several strategic change projects in multinational corporations such as Bank of America, Union Carbide, and Nissho Iwai. He is Interim Dean of the Universidad Tocuato Di Tella, Buenos Aires, as well as Director of its MBA program and Director of the Center for Entrepreneurship and Business Venturing. His numerous articles have appeared in many prestigious business journals and books.
Over the years, financial professionals around the world have looked to the Wiley Finance series and its wide array of bestselling books for the knowledge, insights, and techniques that are essential to success in financial markets. As the pace of change in financial markets and instruments quickens, Wiley Finance continues to respond. With critically acclaimed books by leading thinkers on value investing, risk management, asset allocation, and many other critical subjects, the Wiley Finance series provides the financial community with information they want. Written to provide professionals and individuals with the most current thinking from the best minds in the industry, it is no wonder that the Wiley Finance series is the first and last stop for financial professionals looking to increase their financial expertise.

Название: Common Stocks and Uncommon Profits and Other Writings
Автор: Philip A. Fisher
Издательство: Wiley
Год: 2003
Формат: pdf
Страниц: 321
Размер: 29,8 Мб
Язык: английский


Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable reading and has been since it was first published in 1958. The updated paperback retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right in an expanded preface and introduction

Название: Essentials of Economics, 7th Edition
Автор: John Sloman
Издательство: Pearson Education
Год: 2016
Формат: pdf
Страниц: 500
Размер: 17,0 Мб
Язык: английский

The market-leading concise text in introductory economics Want to see economics in action? Visit the Sloman Economics News Site for a blog that's updated several times a week with current affairs and topical stories all linked to your textbook so you can explore the background to the issues more deeply. This new edition of the market-leading Essentials of Economics has been updated with the most recent data and coverage of economic issues as the world tries to recover from global financial turmoil and looks at explanations of how consumers and firms really behave. Its classic features and clear and engaging writing style is complemented by strong theoretical coverage and a wealth of pedagogical features to support learning. John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol. Dean Garratt is Principal Teaching Fellow in the Department of Economics at the University of Warwick.

Название: Statistics of Financial Markets: An Introduction, 2nd edition
Серия: Universitext
Автор: Jurgen Franke, Christian Hafner, Wolfgang Hardle
Издательство: Springer
Год: 2008
Формат: pdf
Страниц: 526
Размер: 10,3 Мб
Язык: английский


"Statistics of Financial Markets" presents in a vivid yet concise style the necessary statistical and mathematical background for Financial Engineers and introduces to the main ideas in mathematical finance and financial statistics. Topics covered are, among others, option valuation, financial time series analysis, value-at-risk, copulas, and statistics of the extremes. The underlying structure of the book, i.e. basic tools in mathematical finance, financial time series analysis and applications to given problems of financial markets, allows the book to be used as a basis for lectures, seminars and even crash courses on the topic.

Название: Оргсхема. Как разработать структуру компании
Автор(ы): Александр Высоцкий
Издательство: Автор
Год: 2021
Формат: epub, pdf
Размер: 11 Мб
Язык: русский

Эта книга посвящена одному из фундаментальных принципов организации работы, использование которого необходимо для преодоления сложностей в управлении. Независимо от того, каков размер вашей компании сегодня, читая эту книгу, вы увидите, насколько велик настоящий потенциал вашего бизнеса, а также какие моменты в вашей деятельности на самом деле ограничивают его развитие.

Название: Фупан. Пять принципов эффективного управления. Принципы игры го для анализа успехов и ошибок бизнеса
Автор(ы): Шэнь Лэй
Издательство: АСТ
Год: 2026
Страниц: 272
Формат: fb2, rtf
Размер: 11 Мб
Язык: русский

В 2003 году Lenovo Group была локальным производителем персональных компьютеров и другой электроники, широко известным только на китайском рынке. К 2013 году компания выросла до крупнейшего производителя ПК в мире, достигнув ряда стратегических бизнес-целей, среди которых приобретение американской компании Motorola Mobility, нескольких подразделений американской компании IBM и немецкой компании Medion.

Название: Финансовое планирование. Искусство создавать доход
Автор(ы): Александр Высоцкий
Издательство: Автор
Год: 2021
Страниц: 280
Формат: epub, pdf
Размер: 13 Мб
Язык: русский

Эта книга о том, как управлять финансами в бизнесе, и не просто управлять вручную, а создать эффективную и безопасную систему управления, благодаря которой финансы навсегда перестанут быть головной болью руководителей. Есть много учебников о финансах, но разобраться в них совсем не просто, а большинство из них просто не предназначены для использования на практике.